Improvements in technology force businesses to consider new approaches much more quickly when they want to remain competitive (Day, Schoemaker & Gunther, 2004). Again, setting expectations beforehand and good project management may minimize the instances and influence of last minute changes. Explain in the very beginning, and remind clients regularly, that last minute changes cannot be quickly accommodated and will negatively impact your own team’s ability to get the project carried out on time and provide the insights they have to make decisions.
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In terms of trying to resolve this problem, creating clear expectations beforehand with stakeholders about when they require the data and whether they are willing to delay making a decision until that data is usually collected is an important first step. In case your key stakeholders say no, perhaps a full scale survey study isn’t very the best way to get them information. Perhaps brief surveys or customer interviews is really a better way to help stakeholders associated with right decisions.
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